Students as customers-concepts of respect and responsibility

From: Alan Altany (altany@email.wcu.edu)
Date: 06/02/03

  • Next message: Alan Altany: "Students: From Learners to Customers"

    FYI

    on 5/31/03 8:19 AM, Williams, Diane

    > It appears that the word "student" lends itself to the process of
    > concept map brainstorming.

    I agree with the vast majority of the discussants on the POD list that
    this has been one of the more useful and passionate--also unusual for a
    summer when the list is generally devoid of much activity.

    Diane's suggestion to look at concepts is a good one, and one does not
    require a smart board to do so. This debate indeed seems rooted in two
    larger concepts--respect and responsibility.

    Those who champion the word "customer" are doing so out of obvious
    respect for students--the desire to serve them well and to promote good
    service. In that way their views are in accord with others who use
    "student," "client," "colleague" (or "scholar"--a term not yet
    introduced on this list but it inevitably would be). The fiery defense
    of the use of "customer" appears to come from seeing/being students in
    situations where they have been disrespected.

    The rub seems to come in the different concepts of responsibility that
    are seen between "customer" and "student." While a customer has every
    incentive to advocate for quality, the customer is not responsible for
    quality of whatever he/she is in the market to buy. In contrast,
    learning and the process of becoming educated, as has been stressed more
    clearly by Bob Leamnson than any other writer, can occur ONLY in the
    mind of the student and ONLY through willful participation in
    construction of that knowledge---in acquiring the mental capital. Unlike
    a service or a material product, an education cannot simply be bought.
    It cannot be bought at any price! It can be obtained only by taking the
    responsibility through exerting considerable effort--effort so great
    that it must take time away from other endeavors both pleasurable and
    important. This places a responsibility on a student that no customer
    can claim. It is the lack of stress on responsibility that seems to
    rankle those who oppose the word "customer" as a synonym for "student."

    It's an accident that a comparably passionate discussion over years on
    this list has been about student evaluations. The fiery debate here too
    seems again rooted in differences in emphases on respect and
    responsibility.

    Ed

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